Apple Computer: Evolution of Product Line
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA066 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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13 Pages |
| Period |
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1976 - 2003 |
| Organization |
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Apple Computer |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Computer, PC |
Abstract:
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From being one of the top PC manufacturers during the 1980s and early 1990s,
Apple Computer has been reduced to a niche player. The company now holds less
than 3% (based on units shipped) of the $190 billion world PC market behind Dell
Computer (15.2%), HP-Compaq (13.8%), IBM (5.9%), Fujitsu Siemens (4.3%) and NEC
(3.3%).
Since early 2002, CEO Steve Jobs has been visualising a future where Apple
products can function as an integrating platform for a range of digital products
like cameras, camcorders, music appliances, TV set-boxes, etc. This case
chronicles Apple's product development efforts since 1976.
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Issues:
» Vertical integration strategy of Apple
» Premium pricing strategies
» The future of Apple with regard to digital technologies
Contents:
Keywords:
Apple Computer, Computer industry, Personal computers, Corporate strategy at Apple, Competitive advantage at Apple, Product development at Apple, Industry analysis, Technology, Strategic planning, Steve Jobs, Apple Macintosh, IMac, Mac operating system, Mac server, IDVD
Apple Computer: Evolution of Product Line
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